Hay day indir tablet5/6/2023 ![]() ![]() As the camera pans out, we see different types of crops growing and the full scope of the farm, along with different buildings, roads, and resources. The 30-second app promo video for Hay Day starts with clouds parting and revealing beautiful crop fields. This results in better user retention and higher revenue.īut what makes a good app promo video? Let’s see how Supercell presented Hay Day. Those types of players tend to stick around longer and spend more on in-app purchases. Furthermore, they have a better idea of how to play it and what’s the goal of the game. Plus, they’re more interested right from the get-go. Players who have watched an app promo video prior to installing a game have a much better understanding of it. However, app promo videos don’t just boost downloads, they also attract high-quality users, which is important long-term. It makes people click that install button. When users watch an app promo video, they can see how the gameplay looks, what are the game’s features and benefits, and even how to play the game. It’s hard to explain what the game is about using only words and images. It’s simple – the video format is the best way to present any mobile game. It is without a doubt the most important ASO element. ![]() ![]() When it comes to app store optimization, a key factor is the app promo video. If you want to learn more about how this game is monetized, you should read our Hay Day monetization dissection. For the top 2% of games, it ranged from $0.50 to $0.60. Just to put this in perspective, according to GameAnalytics’ Benchmarks+, the average ARPDAU in 2020 for top 10% casual games was about $0.20. By 2021, it grew significantly and reached more than $0.40 in January. Hay Day ARPDAUīack in 2016, ARPDAU for Hay Day was about $0.10. However, Germany, Japan, Great Britain, Canada, France, Australia, Switzerland, and Demark are also among the top markets for this game. ![]() The majority of Hay Day’s revenue comes from the US. In 2020, it never went above 10 million, which is still quite successful. Peak revenue was in 2014, reaching more than 25 million in the middle of the year. We see a similar trend with revenue as with downloads. This begs the question, is the massive popularity of Hay Day over, or is this game still relevant? All Time Hay Day Revenue By Country After that, downloads were lower, between 2 and 4 million. Peak downloads happened in January 2014, reaching more than 8 million. Overall, Hay Day got more than 300 million downloads since 2012 when it was released. Unless stated otherwise, the data in this article comes from an internal source. Here’s how many people downloaded this game and how much it earns in revenue according to data. Let’s dive right in! How Successful Is Hay Day by Supercell?īefore we get into Hay Day advertising and the app store page, let’s look at some numbers. More specifically, I’ll look at Hay Day advertising and app store optimization. In this article, we’re going to dissect this mobile game and its organic and paid user acquisition strategies to find out how it fights to stay relevant. Most people know the Finish developer Supercell by their worldwide famous mobile games Clash of Clans, Brawl Stars, and Clash Royale.īesides action and strategy mobile games, Supercell has published a casual game back in 2012 – Hay Day. ![]()
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